How to Price BJJ Private Lessons and Video Reviews: Per Session, Packages or Monthly
A single BJJ private lesson costs $100 to $375 an hour in the US and C$95 to C$150 in Canada on price lists published in 2026. Packages take 5% to 20% off the price of each lesson, and monthly remote coaching runs from $99 to $275. The price matters less than how you sell it: per session, in a package, or by the month.
Most coaches sell one lesson or one video review at a time. A student asks, you name a price, they pay. It works until the month three students travel, one gets injured, and your income drops by a third without your coaching changing at all. This guide covers what coaches charge now and how to set your prices so that month hurts less.
What BJJ Coaches Charge in 2026
| What coaches sell | Price |
|---|---|
| Private lesson, USOne hour. Varies with the city and the instructor. | $100 to $375 |
| Private lesson, CanadaOne session, in Toronto and Calgary. | C$95 to C$150 |
| Package of private lessonsBlocks of 5, 10 or 20 lessons. | 5% to 20% off |
| One-off video reviewUp to 20 minutes of footage, feedback within 72 hours. | $75 |
| Single remote sessionOne coaching session by video call. | $78 to $150 |
| Monthly remote coachingRegular calls, video reviews, or both. | $99 to $275 |
1. Per Session, You Only Get Paid When They Show Up
A per-session price pays you for the lessons that happen. Every week a student is injured, cutting weight, travelling or flat after a tournament is a week you earn nothing from them, and an empty hour on a Thursday night can't be sold to someone else at short notice.
Gyms have measured what that costs. Economists followed 7,752 members at three US health clubs for three years. Members on a flat monthly fee paid about $70 a month. Had the same members paid at the door each time they came, the club would have earned $43.
What a gym earned per member each month, for the same visits
Nobody was overcharged. The members bought a month and used less of it than they planned. What the numbers show is who pays for a missed week: at the door it is the club, and on a flat fee it is the member.
Now put a BJJ coach in the club's place. A student who books a $100 private every week and misses six weeks in a year costs you $600, and you find out one cancelled lesson at a time. Ten students like that cost you $6,000 a year, and the gaps bunch together, because vacations and competition season take everyone off the mat at once.
Per-session selling costs you time as well. Every lesson starts with a text message: "Got time Thursday?" "Can you look at my match?" Then comes agreeing a time, sending payment details, and checking whether the money arrived. The student decides all over again each week, which gives them a lot of chances to say "maybe next month."
On a monthly plan the price of the month is agreed before it starts, so a missed week inside a paid month is already paid for. On After The Mat you can sell a subscription that includes a set number of video reviews and private lessons, billed every month without either of you doing anything. Students book lessons and send footage from the credits they already hold, so there is nothing to invoice. For a longer absence the student can pause instead of cancelling: you are told why, their remaining days and credits are held, and they pick up where they left off.
2. Packages Help, Until They Run Out
A package is several lessons or reviews sold together for one price, and it has three advantages. You are paid before the work, follow-up is built in, and a new student who won't commit to monthly billing will often buy a block of five.
BJJ academies already sell private lessons this way, usually in blocks of five, ten or twenty. How much the block saves varies a lot:
What a package of private lessons saves on each lesson
A 5% saving won't change anyone's mind, but 20% is enough to make a student commit. If the point of your package is to move a student off single lessons, price it closer to 20%.
The catch is the end of the package. The student uses the last credit and has to decide all over again, so income still arrives in lumps. A block with no deadline can also sit unused for months, which is neither steady income nor steady coaching.
So sell packages for goals that come with their own deadline: the eight weeks before a tournament, a guard-passing problem, preparation for one opponent. The competition date does the work an expiry date would. After The Mat lets you sell a package of up to 50 lessons or 50 video reviews for one price, paid at checkout, and the credits stay with the student until they are used. For coaching with no end date, use a subscription instead, where each month's credits are for that month.
3. Charge by the Month, Price by the Year
Coaches who bill monthly often set the price by guessing, then feel short-changed in five-week months or guilty when a student is away. The fix is to work out the monthly price from a full year of lessons instead of a typical week.
A $100 weekly private comes to $433 a month if you charge for every week of the year. At that price you are paid for the weeks a student misses. If you would rather build six weeks of time off into the price, it comes to $383. That earns the same over a year as charging per lesson, but it arrives in twelve equal payments you can plan around, and a seventh missed week is no longer your loss.
Monthly also beats asking for a long commitment up front. In the gym study above, people on a month-to-month contract were 17% more likely to still be enrolled after a year than people who had signed up for the full year.
Your students already pay their academy a flat monthly fee and nobody questions it. Coaching outside class can work the same way. Decide what a month of your attention includes, such as two match reviews and one private, and charge the same amount every month.
4. Offer All Three
No single price suits every student. Some want one match broken down before a tournament. Some are in camp and need five reviews in six weeks. Some want you in their corner all year. Offer a single session, a package and a monthly plan, and price each a little lower per lesson than the one before.
On After The Mat you can sell all three side by side: a single video review or private lesson, a package of either for one price, and a monthly subscription with a set number of reviews and lessons. When a single review goes well, send the student your package link. When the package is used up, send the subscription link. You can see what After The Mat does for coaches or compare the Free and Pro plans on the pricing page.
Common Questions
How much should I charge for a BJJ private lesson?
Published 2026 rates run from $100 to $375 an hour in the US and C$95 to C$150 in Canada, depending mostly on the city and the instructor. Look at what two or three academies near you publish, then set your single-lesson price high enough that a package and a monthly plan can sit below it.
How much does a BJJ video review cost?
Few coaches publish a price. One academy charges $75 to review up to 20 minutes of footage, and monthly remote coaching that includes video review runs from $99 to $275.
Should I charge per session or monthly for private lessons?
Offer both, with different jobs. A single private lesson or video review is the trial that lets a new student see whether your coaching helps. Monthly billing is for students you coach on an ongoing basis, because it gives you predictable income and gives them a regular schedule of feedback.
How do I turn my per-lesson price into a monthly price?
Work it out from a year of lessons, not a typical week, then spread that evenly over twelve months. A $100 weekly private comes to $433 a month. If you build in six weeks off for vacations and illness, it comes to $383, and nobody has to negotiate a missed week.
Should unused lessons or video reviews roll over?
For a package bought for a specific goal, letting credits sit is reasonable. For a monthly plan, rollover defeats the purpose, since the point is a regular schedule. Whichever you choose, tell the student before they pay.
Is a package or a subscription better for competition preparation?
A package. A tournament camp has a start and an end, so a fixed block of reviews or lessons matches it. Once the competition is over, a monthly plan is the better fit for continued development.