Effective Date: 2026-05-15Version 2026-05-15
This Privacy Policy describes how AFTER THE MAT, a sole proprietorship registered in British Columbia, Canada ("After The Mat", "we", "our", or "us") collects, uses, shares, and protects your personal information when you use the website https://afterthemat.com and any related applications or services (the "Service"). It also describes your rights and choices regarding your personal information. By using the Service, you agree to the practices described in this Policy.
We operate from British Columbia, Canada. We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), and Canada’s Anti-Spam Legislation (CASL). If you are a resident of the European Economic Area, the United Kingdom, or a U.S. state with comprehensive privacy laws (such as California, Colorado, Virginia, or Connecticut), additional rights are described in the “Your Rights” section below.
We collect information in three ways: information you provide, information collected automatically, and information from third parties.
We use the information described above to:
Legal bases (Canada). Under PIPEDA and PIPA (BC), we collect, use, and disclose personal information with your consent (express or implied) for purposes a reasonable person would consider appropriate in the circumstances. We rely on express consent for marketing communications and for sensitive uses such as using your videos in marketing materials.
Legal bases (EEA/UK). Where the GDPR or UK GDPR applies, we rely on the following legal bases: (a) performance of a contract (to provide the Service); (b) our legitimate interests (to operate, secure, and improve the Service, and to promote it in ways that respect your rights); (c) your consent (for marketing email and certain cookies); and (d) compliance with legal obligations.
We do not sell your personal information. We share information only as described below:
We share information with vendors that help us run the Service. These providers act on our behalf under written agreements and may not use your information for their own purposes except as permitted by law. Current providers include:
We may share information when we believe in good faith that disclosure is necessary to (a) comply with a law, regulation, legal process, or governmental request; (b) enforce our Terms; (c) protect the rights, property, or safety of After The Mat, our users, or others; or (d) detect, prevent, or address fraud, security, or technical issues.
If we are involved in a merger, acquisition, financing, sale of assets, or bankruptcy, personal information may be transferred as part of that transaction. We will notify you (such as by email or in-product notice) before your information becomes subject to a different privacy policy.
We may share information for purposes that we describe to you, with your consent. For example, you may choose to allow a specific Coach or Academy to use a specific video in their marketing.
We use the following categories of cookies and similar tech:
You can manage cookies through your browser settings and through any in-product consent banner. Disabling cookies may affect the functionality of the Service.
We retain personal information for as long as your account is active and for a reasonable period afterward to comply with legal obligations, resolve disputes, and enforce our agreements.
Depending on where you live, you may have the following rights regarding your personal information:
To exercise any of these rights, email us at the address below. We may need to verify your identity before responding. We will respond within the time required by applicable law (typically 30–45 days).
The Service is intended for users 16 and older (or 13 and older with verifiable parental consent and supervision). We do not knowingly collect personal information from children under 13. If we learn that we have collected such information without appropriate consent, we will delete it as soon as reasonably possible. If you believe a child under 13 has provided personal information to us, please contact us using the information below.
We are based in British Columbia, Canada. Many of our service providers (including Amazon Web Services, Stripe, Mux, Resend, and Google) process information in the United States and other countries. If you access the Service from outside Canada or the United States, your information will be transferred to and processed in jurisdictions that may have different data-protection laws than your country. Where required, we rely on appropriate transfer mechanisms such as the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Agreement, or equivalent protections.
We use commercially reasonable administrative, technical, and physical safeguards to protect your information, including HTTPS for data in transit, encryption at rest where applicable, access controls, and secure password hashing. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security. If we become aware of a security incident that affects your information, we will notify you and any regulators as required by law.
The Service may link to third-party websites or services that we do not control. This Privacy Policy does not apply to those services. We recommend reviewing the privacy policies of any third-party services you interact with.
California residents have specific rights under the California Consumer Privacy Act (CCPA), as amended by the CPRA, including the right to know what personal information we collect, how we use it, and with whom we share it; to request deletion or correction; to opt out of "sale" or "sharing" of personal information; and to limit the use of sensitive personal information. In the preceding twelve months, we have collected the categories of information described in Section 2 for the purposes described in Section 3. We do not "sell" personal information for money, and we do not "share" personal information for cross-context behavioral advertising as defined under California law. To exercise your rights, contact us below.
We may update this Privacy Policy from time to time. If we make a material change, we will provide reasonable notice (such as by email or in-product banner) before the change takes effect and will update the "Effective Date" above. Your continued use of the Service after the change constitutes acceptance of the updated Policy.
For questions, complaints, or to exercise your rights under this Policy, contact us:
AFTER THE MAT
a British Columbia sole proprietorship
Email: [email protected]
We accept privacy requests, complaints, and other notices by email. If you require a postal address for a specific legal purpose, please request one by email and we will provide it.